Many clients may not be comfortable visiting a salon in person or are unable to do so. There are many different ways for you to engage with those clients and provide some much-needed services virtually.
Get On Social Media
In today’s social age, most salons already have a Facebook page, at the minimum. If your salon does not already have an Instagram page, create one and get to following product brands such as Redkin, Amika, Loreal, industry equipment leaders such as Kaemark, Salone Equipment Solutions, and Standish Salon Goods, and publications like Modern Salon and Salon Today. Don’t forget to follow your favorite influencers!
Once you’re on these social media platforms, spend time creating content (photos of finished hair, photos of your salon, etc) to post. If you have trouble remembering to create content, there are several ways to get around this. Using services like Facebook’s internal scheduling system can help you schedule and somewhat automate your content posting.
Have your stylists share social media updates via stories. Your clients are probably missing the interaction with them and this is a great way to connect and give those life updates everyone loves. Encourage your clients to share by interacting with your posts.
Using either Instagram or Facebook’s live video streaming capabilities to connect with your clients in real-time, you can make a connection despite not being able to face to face. Have fun with anything you share online!
Live Video Ideas:
- Product Reviews
- New Products Available in Your Shop
- General Salon Updates
- Q&A Sessions
- At-Home Self-Care
Create An Online Shop
If your clients are unable to come into the salon to make retail purchases, be sure to create an online portal where they can make purchases at any time, if you do not already have one.
A rewards or loyalty program can help encourage your customers to keep coming back to you for more and establish an even stronger relationship.
Use Facebook shop features, Shopify, or any other e-commerce site to start selling online!
Note: Each site may take fees, so be sure to compare for the best fit for your salon.
Offer 1-on-1 Consultations
Some clients may need assistance with small things that need to be handled quickly. By offering 1-on-1 video consultations, you’re able to guide your clients safely and help them stay happy with their hair.
You also prevent them from making mistakes with their hair that you would end up having to fix later on.
Show How You’re Keeping Them Safe
Share the different ways you will be keeping your clients safe, from how you handle cleaning between clients, new touchless payment and booking systems, and any changes made to your design space (moving stations to maintain social distancing guidelines, etc).
Keeping your clients entertained and happy despite not being able to interact directly will build stronger relationships and lead to more business once your salon is back to running normally.