5 Way to Make Money During a Salon Remodel

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Posted by Travis Lofley on 7/5/2017 to Tips and Guides

Every salon undergoes updates periodically throughout its operation. This may include everything from replacing chairs and equipment at the end of their life cycle, to remodeling an entire suite to reflect current styles. Regardless of the reason for upgrading your space, one of the things we’ve heard from fellow salon owners time and time again is the desire to earn more money to offset not only the costs, but the possibility of part of your salon being shut down during a remodel. In this blog post, we’ll highlight five ways you can keep the lights on and the cash coming into your salon even if your normal business is interrupted.


 

  1. Offer Add-Ons that are Fast and Easy: Experiment with the following for a change. Remove some chairs from your waiting area and watch what happens when your customers walk into your salon. If they choose to sit in one of the remaining chairs and pick up a magazine, then you’ve lost them. You need to find ways to encourage them to smell, look and feel the products on your shelves and tables. Also consider add-ons such as chair massages for clients whose stylists are running late or a complimentary adult beverage, it’s the small things that will go a long way in earning the extra cash before a remodel and keeping your clients engaged with your business, even if you might not see them for several months while your salon is being remodeled.

 

  1. Give Yourself a Raise: If you haven’t raised your prices within the last year, you’re probably due for doing so. A 6 to 10 percent minimum, especially when the holidays roll around and people are used to spending more, is an easy way for competing in the market with the supply and demand of beauty services, along with growing your income to offset remodeling expenses if you’re completing one around the holidays. If you’re booked out three months before a holiday, you may not be charging enough. Consider raising your prices the week before Easter. The holiday bills have usually cleared for most people by this point, and people may be looking for a change. If you oversee multiple stylists in your salon, you may consider a tiered pay system based on the experience level of each stylist.

 

  1. Aim to Offer, Not Sell: Operating a salon is not so much about hard sales as it is “offers.” There is power in the suggestion. Clients believe in and are much more receptive to offers than they are sales. If your salon will be closing temporarily for a remodel, then special offers such as discounts on products and services/treatments are easy ways to reward client loyalty, bring them in one last time before you go dark, and give them a friendly reminder to schedule with you again once your salon resumes normal operations.

 

In addition, creating a focus on offers over sales could change your salon’s culture for the better. In salons where multiple stylists work, sales-based cultures often pit stylists against one another in competition. Cultures based around offers, though, encourage competition within oneself. Take for example Jamison Shaw Hairdressers in Atlanta, where each stylist is given dried black-eyed peas to put in their pocket. Each pea represents a bottle of product, so it’s motivation to sell all their share of products by the end of the day.

 

  1. Follow the 3 for 1 Rule: This is an old rule that goes back a while. Recommend one product, your customer will likely buy it. Recommend two, those odds will probably increase. But recommend, three, and you have an excellent chance at selling at least one and possibly even more. When you recommend a product, walk it from the shelf to the front desk. Put it in your client’s hand and position them to ask them questions like how, what, when, where, and why to use the product that you can answer as points of encouragement for buying. If your ability to book clients will be reduced or cut-off during a remodel, then making sure your clients leave your salon with at least one product is an easy way to build some rapport and show that you care even if you won’t see them for a while as your salon is in remodel. Not only will you want your clients to remember you, more products coming off your shelf means money that will be going back into your pocket if you won’t be able to operate as normal during a remodel.

 

  1. Pre-Book Your Clients, and Work From Home If Possible: As an experienced stylist, think about what you are capable of doing with your craft and how you can get the most out of your clients. Leading up to the remodel, require all of your clients to be pre-booked so you can focus on filling up your schedule a little more than normal and have some extra cash built up. If you are completing an extensive remodel that will affect most of the services in your current space, consider what space you may have at home to temporarily shift your salon business there. This could include moving into an unused garage, mother-ln-law suite, or another unused space in your home; all which would include using your current equipment until your new setup arrives with your remodel.

 

Not sure the number of services or operators you can house? Let the Standish team take your current or pending lease space and maximize on each sq foot. Standish customers pay a $500 down-payment, but when you purchase at least $3500 of equipment with us, you'll be rebated the $500 at the point-of-purchase! For non-Standish customers, this service is offered at a custom-quoted rate. Limit of 2 design revisions.


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