Starting up your own business is no walk in the park, it requires a lot of time and money. With many hurdles out there starting up your own business requires proper planning and proper execution. This may all sound daunting, but Signpost is a company dedicated to helping your salon succeed through simple yet effective marketing! They know exactly what your priorities are, which is how they make your marketing process simple and effective.
If you are just starting out in the beauty industry I am sure you have found out that promoting your salon is not an easy endeavor. No matter what side of the beauty industry you are in whether it be a beauty salon, hair salon or even a tanning salon it's important to stay ahead of the curve both online and off if you are wanting to promote your salon effectively. So how do we do this? Simple, just follow the following steps!
So obviously before your business can really kick off you have to get customers first, and here is how to do just that. What better way to do this than by sending Standish Salon Goods pictures of your shop so we can share it for you on our social media platforms!
1. Build a Website: If a possible customer is searching online for a salon in her or his area and you don't have a website then you are already starting off in a bad position. First things first your website should be visually appealing and include up-to-date, relevant content including prices, images, locations and contact information. Something that a lot of people forget to do is make sure you are using special keywords to have your website rank higher than your competitors in search engine results. There are many platforms that make creating websites simple! Some of these are Squarespace, WordPress, and Wix.
2. List Your Business On Web Directories: Once you got your website looking and functioning properly the next step you should be doing is making sure you are listing your business on all the top directories. This includes Yelp, Yahoo, Bing, Yellow Pages, Mapquest and more! Since you now have a website you can link back to it so that people can see just how amazing your new website is! By listing your business on directories it will help people find your business through various mediums and will help your website appear higher in search results.
3. Create Social Media Business Pages: Social media isn't just a fun tool to post exciting events for your business but it can also be an incredibly valuable business tool. The best social media platforms to start with are Facebook, Twitter, and Google+ then move on to Instagram and possibly Tumblr. Social media is such an important tool and will help you reach a massive untapped pool of potential customers and will help you better connect with them!
4. Find Local Allies: Once you feel like you have mastered your web strategy, it's time to go out and team up with some local allies, maybe the gym down the block? Going for a great new look this summer? There's nothing better than a fresh new haircut to go along with your brand new beach body. Keep business cards and flyers at local businesses and allow those businesses to do the same for cross-promotions. For an additional bonus, put a CTA (call-to-action) on your flyers, to make sure people take you up on the offer. For example, 20% off your first massage.
The next piece of the puzzle is to convert potential customers into paying ones!
1. Use Call-to-Actions: Anywhere you feature your business there should be a call-to-action. A call-to-action can be anything from "Call for a free consultation!" to a cut-out coupon or a discount for their next visit to your shop. Providing these small offers is an easy way to stand out from the competition. For an added bonus, give an extra incentive for bringing in friends and family.
2. Promote a Daily Deal: If you are wanting something more fast pace when promoting your salon try offering daily deals! Daily Deals are when you partner up with another website that can promote your offer for you on a large scale. The discount will need to be higher than other smaller incentives because customers will be paying for the deal on the spot but the investment will be worth it when you start to see your business take off! A good example of this is partnering with Groupon.
3. Run a Contest or Raffle: Now that your website and social media pages are set up, you can easily run a contest, raffle or competition for some free stuff! This will make your customers excited to take part in your business. You can also encourage people who are already following you to share your competition with their friends and followers by giving them an incentive for example 20% of their next visit.
4. Leverage Word-of-Mouth: Not only can you encourage word-of-mouth through contests and social media but you can also incentivize existing customers to bring their friends by offering a referral discount. Offer a free service to anyone who brings in a friend and you'll make your existing customers thrilled! You don't have to be the only one promoting your business let your customers promote it for you!
Marketing isn't just for new customers, you also need to promote your salon to existing customers as well. Having customers come in once is nice but creating repeat business is the long term goal.
1. Email Marketing: The most important and easiest way to stay in touch with your customers is through email. Everyone has email and almost everyone checks it every day. To promote this correctly write a strong subject line that includes eye-catching words like "sale" and "limited time offer." You just need to make sure that you are collecting emails every time someone steps foot into your salon. This makes sure that you are continuing to market to them in the future.
2. Social Media: Email is great for a one-way message, Social Media is the perfect medium to hold a two-way conversation with your customers. Post relevant content such as pictures, videos, and news updates. You can also use your social media platforms to post client testimonials. Also keep track of your social media metrics to see how your pages have grown, and how your customers are interacting with them.
3. SMS Marketing: SMS Marketing or more commonly known as Text Messaging Marketing, is probably the most underrated player in the game! Texting makes everything simple yet effective, with coupons being sent straight to your customers pockets. The only thing you need to do is gather cell phone numbers when your customers come in and tell them you will only use it for sending them special offers.
4. Start a Blog: Using a blog to promote your salon is great for keeping your clients in the know with what is going on. Post fun, relevant articles like health and beauty tips, new services you may be offering or testimonials! Also, encourage your customers to share your blog to get the word out.
Marketing a salon requires a detailed plan and precise execution. The most important thing to remember is that there is plenty of competition out there, so you always want to make sure you give your customers a reason to try your business and plenty more to keep them coming back. Make your customers feel like they are at home, then they will be counting down the days until they get to come back!